How Artificial Intelligence could impact the Bartending Industry  

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Angus Winchester took a closer look at ChatGPT: What are the opportunities and challenges that artificial intelligence brings to the hospitality industry?

When I was asked to write about Artificial Intelligence (AI) and ChatGPT I was thrilled for this as I am huge fan of technology and an early adopter of both hardware and software so this was ideal for me. Alas someone who is fascinated by technology is going to be a bit nerdy and it’s no different with me as I feel it’s necessary to properly define and explain the term AI. First used in the 1950s it initially meant a machine’s ability to perform tasks normally carried out by humans but even a luddite knows that this has evolved massively into three main areas – Narrow AI, General AI and Super AI.

Narrow AI

Narrow AI is the easiest to explain as it’s a machine that uses its intelligence to provide help with specific tasks. Think voice assistants like Siri or Google or auto-complete functions on your phone etc. Also think ChatGPT that generates (well written) text responses to specific prompts. Think also robotic bartenders that pour and mix perfectly 24/7…

General AI

General AI is still mainly theoretical as it effectively creates a machine with ‘common sense’ that gather and compiles data/information to solve specific problems and gets better at doing so each time.

Super AI

Finally, and most scarily Super AI is an intelligence of a machine surpasses all forms of human intelligence, in all aspects, and outperforms humans in every function. This is HAL from 2001 A Space Odyssey or Ava from Ex Machina and we know how that ended up… But let’s get back to reality and see how “AI” can help us or if it has the capability to replace us which is surely what we all care about.

I was thrilled as I could use ChatGPT to write this article. To the first questions I asked ChatGPT I received a solid answer (in less than a second):

“Is AI a good thing for bartenders?”

AI can have both positive and negative impacts on bartenders, depending on how it is utilized. Here are some ways AI can be beneficial for bartenders:

Efficiency and Accuracy: AI can help streamline bartending processes by automating repetitive tasks, such as inventory management and ordering supplies. This can save time and reduce human error, allowing bartenders to focus more on customer service and creating unique drink experiences.

Recipe Recommendations: AI algorithms can analyze customer preferences and suggest personalized drink recipes based on their tastes and preferences. This can help bartenders in creating new and exciting cocktails tailored to individual customers, enhancing the overall customer experience.

Knowledge and Training: AI can serve as a valuable tool for bartenders to enhance their skills and knowledge. Virtual assistants or chatbots powered by AI can provide instant access to information about various drinks, recipes, mixology techniques, and even provide real-time guidance during bartending processes.

Inventory Management: AI systems can monitor and track the inventory levels of different ingredients, ensuring that the bar is well-stocked and reducing the chances of running out of key supplies. This can help bartenders better manage their inventory and avoid unnecessary downtime or customer dissatisfaction.

However, it's important to note that AI should be seen as a complement to the bartender's skills and expertise, rather than a replacement. The human touch, creativity, and personalized interaction that bartenders bring to their craft cannot be replicated by AI alone. Bartenders play a crucial role in creating a welcoming and enjoyable atmosphere, engaging with customers, and adapting to their needs, which are essential elements of the bartending experience. [ChatGPT]

I could not fault its rather bland but solid answer, so I asked it for something more creative and to write me…

… a motivational pre shift talk for a small cool cocktail bar:

“Good evening, team! Before we embark on another exciting shift here at our wonderful cocktail bar, I want to take a moment to remind each and every one of you how incredible you are. We're not just any bar; we're a small, cool cocktail bar that thrives on creating memorable experiences for our guests.

Today, as we step behind the bar, let's remember the power we hold in our hands. We are the artisans, the mixologists, the creators of liquid magic. Our craft is not just about pouring drinks; it's about crafting moments that leave a lasting impression on our patrons. Every cocktail we prepare is an opportunity to ignite joy, surprise, and awe in the hearts of our guests.

In this intimate setting, we have the privilege of building connections with our customers. Remember, it's not just about the ingredients we mix; it's about the smiles we create, the stories we share, and the personal touch we bring to each interaction. Each customer who walks through our doors is seeking an experience, and it's up to us to exceed their expectations.

Let's embrace the energy of this place, the cool ambiance, and the vibrant atmosphere that draws people in. We are the guardians of this unique haven, and it's our duty to maintain its allure. Together, we create an environment where people can escape, unwind, and savor the flavors of life.

During this shift, challenges may arise. It's how we face these challenges that define us. Stay focused, stay composed, and remember that each obstacle is an opportunity for growth and improvement. Support one another, communicate, and collaborate as a team. We are stronger together than we could ever be alone.

Finally, remember why you're here. This bar is not just a job; it's a canvas where your creativity can shine, your passion can flourish, and your dreams can take flight. Take pride in your craft, pour your heart into each cocktail, and let your enthusiasm be contagious.

Tonight, let's raise our spirits, elevate our service, and create moments that our guests will cherish. I have absolute faith in each and every one of you. Together, we will make tonight an unforgettable experience for all who walk through our doors. Now, let's get out there, my incredible team, and let the magic flow! Cheers to an amazing shift!"  [ChatGPT]

Fear of Technology might kill Chances for Benefits

The problem with using new technology like this is actually about interface and how you access the information, and it always has been. I was lucky enough to get access to Google Glass when it first came out as I became convinced it could revolutionize bartending – just say “Hey Google – show me the recipe for a Remsen Cooler” (or any drink a guest asked for) and the recipe appeared in front of your eyes. Use the built-in camera for facial recognition and you never need to learn another guest’s name or preferences ever again. But people freaked out at being recorded all the time and to be honest the people who used Google Glass were not the best examples of it (they called us “Glassholes”) and fear killed that device – though Apple seems to be convinced their AR googles will be a success. But it was a dynamic way of interacting with information and still holds the key to successful AI integration by being initially passive before becoming active.

AI – A Rival to Humankind?

Technology has always been a tool for humankind to use and it has often been a catalyst for change that is both good for some and bad for some. By increasing efficiency costs go down and productivity goes up, but jobs get lost. By digitizing information, it makes it easier to access to less important to learn. This has happened since the dawn of time and will never stop but AI has the power to become more than a tool for mankind and in fact becomes a rival to it… thus promoting the apocalyptic visions some seem to have of our AI controlled future.

Social Aspects in Hospitality can’t be replaced

In the short term though I think Front of House staff are safe from the idea of AI replacing them as the interface between guest and FOH is not yet stable, and we do not like interacting with a machine – something just about every question about the topic to ChatGPT stresses as humans still provide the necessary social aspects of Hospitality that AI currently can’t offer. The business intelligence people have more to fear as crunching data and managing numbers (cash flow, inventory, marketing) are certainly very much a computer’s remit. If we think of AI as a tool then it’s a sharp tool that enhances when used well but creates havoc when used badly but thankfully we still l have far to go before we have anything to fear.  But then again what do I know? I asked ChatGPT if I was the best person to write this article and what did I get?

Based on the information available up until my knowledge cutoff in September 2021, Angus Winchester is primarily known for his expertise in bartending, mixology, and cocktail culture. While he has extensive knowledge and experience in the beverage industry, there is no widely recognized information to suggest that he is specifically qualified to write about AI and its applications in bartending. [ChatGPT]